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A webinar, also known as a virtual event is a great way to generate leads and grow your business, and by business, we don’t only mean an online business. Webinars are short presentations that happen online and allow you to reach many prospects at once. You can host a free webinar about any topic you choose, then invite all interested parties to join.
Your presentation will appear on someone else’s website, so you’ll need to create a landing page with a SignUp form. Once people register, you can send them to a customized, downloadable PDF version of your webinar slides. When planning a webinar marketing program, start with what you need to accomplish.
Think about who will be attending, why they may be interested, and what information they need. Then, choose a compelling and specific topic related to those needs. Select a presenter who is a great speaker and a subject matter expert.
Make sure your slides are visually appealing. Schedule your event. Find out if there are any other events scheduled at the same time. If not, promote your event using social media. Have your attendees register before the event starts. Collect their contact info. Send them a thank you after the event. Follow up!
How Do I Create A Script For A Webinar?
This script example assumes that the webinars will involve two people: the host and the presenter. The host is starting off the webinar and sets the tone. Please keep in mind however that you can do the entire webinar yourself and for small businesses, it is actually recommended.
Webinar audiences might also appreciate “the owner” of the business doing the webinar on his/her own and feel more connected that way also.
For now, let’s continue as if it was a host and presenter. He/she is also fielding questions and closing out the webinar. The presenter is the one presenting the material.
Here is the sample webinar script so you can easily start your own: A popular greeting would be. Hi everyone, my name is…, I am here at…
We are the leading provider of… Today we are presenting (topic of the webinar) presented by… Just a quick housekeeping note before we start. At this time you can suggest they turn off all devices and focus because you will be providing very helpful information or something along those lines.
This is also a good time to remind them that there will be a time for questions. Let them know when you prefer this time for questions to be. It can be during the presentation (online recommended if you have a host or moderator) or at the end if you are presenting on your own.
Finally, let them know how they can ask questions by saying something like, you may type them in the Zoom chat box at the bottom right corner of your screen for example.
Now let’s dive a little deeper into how you can create a script for a webinar host, aka you.
Use A Webinar Presentation For Your Business
As mentioned above, webinars are an effective way to share information and educate others. They allow for more personalized interactions between the speaker and listener. They also provide businesses with a platform to reach out to potential customers directly.
Live webinars allow companies (or small businesses) to connect directly with your target audience while reducing the cost of customer engagement. Webinars are great because they allow you to reach out to your target market at any time, anywhere.
However, webinars can also be tricky to plan and execute. If you don’t have a solid webinar script, then you may lose the interest of your audience. That means fewer sales and more wasted marketing dollars.
Some Tips For The Perfect Webinar Script Template
A well-written webinar script helps presenters provide information in an organized manner. A good webinar script includes several key points that help keep your audience engaged throughout the duration of your presentation. These points may include:
• Introduction
• What you’re going to talk about
• How long each segment will last
• How you’ll get to the next point
• Any questions you might have answered
• Conclusion
A Script For A Webinar Broken Down
1. Webinar Welcome Speech
Welcome everyone to my webinar! My name is (your name) and I am an expert in (your area of expertise). I’m excited to talk about (the topic of the webinar). During this presentation, we’ll discuss (webinar presentation points), including (break down a little further). We’ll also cover things related to (points of interest of your ideal customer). At the end of the presentation, I hope you found what you were looking for. If not, please let me know!
2. Present The Webinar Agenda
You need to plan out what you are going to say before you start speaking. You can include this on a slide deck with a couple of bullets. These bullets could include Introduction: Tell your viewers why you are there and what you want them to get from the webinar.
Your introduction might also include a call to action. For example, if you are talking about something technical, you might ask people to sign up for the webinar or request feedback. If you are talking about a product launch, you might encourage people to buy your product.
After your intro, you can go through the slides and talk about the main topic. Proof: I am going to outline my key points about the information I will share examples of why it is important.
I will also provide testimonials from other customers (if you have some…and your should) who have had success with similar topics (or your products or services). My core message will be shared first, followed by a strong call-to-action. I will include a link to download the free eBook at the end of the webinar (as mentioned above as a call to action)
You should include a call-to-action at the end of your presentation. This can include providing links to sign up for an email list or reach out to the sales team. Or you could provide a link to download an eBook. This method is considered one of the best content marketing plans and used by some of the biggest influencers and successful entrepreneurs.
3. Tell A Story Before Transitioning To The Main Content
I want my audience to feel like they are experiencing something new. So, if you’ve ever told a story, now is the time to tell it again. Share a story about what you learned from your last webinar, or even a funny anecdote about a recent event. Your audience will love hearing about the events that shaped your journey as an entrepreneur. And, they’ll remember those stories later when you transition back to your main presentation.
4. Use Bullet Points To Build Your Webinar Script
When you’re creating a webinar, you need to write a script that will help keep your message concise and clear. A great way to do this is to start with an outline and then fill in the details as you go along. Your outline should contain the following information:
• What you’ll cover during the webinar
• How long each segment should last
5. Write A Webinar Script For Your Target Audience
Webinar scripts should be written using clear and concise language. You need to consider what language your audience understands best. If you’re trying to appeal to an international audience, then you may need to adjust your script to ensure that everyone understands the same thing.
For example, if you’re talking about kilometers, then you may need a conversion chart that shows miles and kilometers. Avoid using regional slang, as some people won’t understand it.
Instead, stick to standard English. Also avoid using complex abbreviations, as people may struggle to understand them.
Instead, focus on making sure that your message is clear and concise. Make sure that you use clear and correct measurements. If you’re presenting statistics, then you may need different formats depending on whether you’re comparing two items or three.
Finally, keep your sentences short. People will get distracted by long sentences, which means that they’ll start looking at other parts of your presentation instead of listening to what you’re saying. Try to keep your sentences under 25 words.
That way, your audience won’t lose interest and you’ll still be able to communicate effectively. A good webinar script should focus on one main point, and provide key takeaways that support that point. Your audience needs to understand your main point clearly, and they also need to leave with something useful after watching your webinar.
Do’s. Be clear and concise. Use regional slang. Use measurements for different types of metrics. Use simple language to keep your message simple. Use clear language to ensure your audience understands what you mean. Keep your sentences short. Use many numbers to keep your audience engaged. Avoid using confusing acronyms.
Don’ts. Speak slowly. Use long words and phrases. Use technical jargon. Use dates and statistics. Use complex language. Use complicated language. Provide key insights to support your main points. Make sure you cover all the points you need to support your argument.
A Simple Webinar Script Example That You Can Use Today
Your webinar script should be easy to understand and follow. You may not even realize what you’re missing until someone else presents your webinar.
A webinar script helps you keep track of time and pace, and lets you focus on adding value to your audience instead of spending time worrying about details like slides and timing.
A webinar script is a great tool to get started with creating an effective webinar..
Introduction. (The script below is based on you having a host and you being introduced as the presenter, if you do not have or want a host, alter the script accordingly).
Host: Welcome, everybody! Thank you for joining me today. I’m excited to share with you a preview of what’s coming soon to (your business or product).
I hope you’ll join me in welcoming our expert presenter, — just one of many tools at your disposal. He’ll be sharing his insights into the future of (your business or product), and he’ll also be showing you how you can get started using (your business or product) right away.
So let’s welcome him, shall we?
At this point, you would do you presentation with the outline above, share knowledge, set up your call to action, etc.
When you are finished your presentation you can say the following: Thank you,. It is great to speak with all of you today. You’ve given me an opportunity to talk about something I’m really excited about.
If you did, please engage in the discussion. Let me know if you have any other questions. Thanks again for joining me. Have a wonderful day!
Presenter(s): Thank you, everyone! It was a pleasure being here with you today, and we hope that this webinar was helpful for everyone. Please feel free to contact me if you have any questions about what we discussed during the presentation. Thank you again for your participation, and we’ll see you next time around!.
As you can see from this post, creating a webinar is not only a great way to build your business, but it’s also not that hard to do once you get familiar with the flow of a webinar.
Now that you have a better idea and if you think a webinar would benefit your business, take away one of the hardest steps of this process by getting your hands on the FREE perfect webinar script by clicking here.
It will help you with your webinar topic, your webinar script, and how to get audience engagement, which should be one of the most important things to focus on, because without audience engagement, you won’t have a chance of building your business.
A successful webinar will leave your webinar attendees feeling as if they have invested their time wisely and helped you build trust throughout your entire presentation.
I hope this post helped you create a script for a webinar as the host or if you use a presenter. Now get a copy of the perfect webinar script and start creating an amazing webinar to help grow your business.